Incentive is a form of direct marketing on the highest level. It helps not only to bring your business relations closer but also to enhance mutual, interpersonal interaction. Shared emotions when experiencing adventures will be stored in one's memory for a long time and a word "loyalty" will take a brand new meaning.
In Poland the term "incentive events" is more commonly known as motivation trips and, indeed, it is one of its goals, but not the only one. A company offering that type of recreation, may expect stronger business relations with its partners, greater engagement in business, better comunication etc.
Below you can find examples of such events